Copywriting Articles
The ultimate list of writing tools and mobile dictation apps that save writers time
Writers do more than write. They research, organise, edit, collaborate, market themselves, manage clients and often run a business. The...
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How to interview someone like a journalist
Interviews matter. A good interview is the foundation of good reporting. They are the best way of understanding a complicated situation and...
The secret to brand recognition: effective brand guidelines
A marketing strategy is a big beast. It encompasses everything from email marketing and content creation to PPC and website design. While...
The ultimate content marketing stack: 27 essential resources
Content marketing has revolutionised the way we communicate with our customers. Ninety-one percent of B2C businesses create online content,...
Our writing manifesto for great copywriting
‘If we don’t find something pleasant, at least we’ll find something new.’ – Voltaire
How to get the most ROI from your hired writers and marketing agency
When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there...
B2B tech content writing: Good vs evil
The first step to good B2B tech content writing is to avoid bad writing altogether.
How storytelling matters for content marketing
Much like everything you write, your content marketing efforts must tell a story. And, no, we’re not just talking about that ‘once upon a...
Benchmark your blog: How to use marketing data to grow your traffic
Disclaimer first. Blogs don’t come with a formula. No matter how finely you crunch the data, you will not find this secret prize buried in...
How to edit: constructive vs. non-constructive feedback
How to edit. Everyone has their own views on this topic. Do you tell it straight? ‘Sandwich’ criticism between two compliments? When is a...