Copywriting Articles
5 essential steps to better business writing
You probably can’t go a day, or even an hour, without writing a letter, email, business plan, proposal, report, memo, social media post or...
The worst press release ever
Full disclosure: I used to be a journalist. This is why I still get dozens of press releases every day in my inbox even even though my day...
The blockbuster guide to writing tools
Whether you’re a natural when it comes to writing or each word comes with its share of blood, sweat and tears, a helping hand will never go...
How to set the content strategy example
What is marketing without a killer content strategy? The short answer? Weak. Be ahead of the curve, front of the line and top of the hill...
How to write: copywriting secrets of a marketing guru
A few years ago, our CEO gave a talk about copywriting in London. We've decided to share the video and transcript. It's a powerful insight...
How to pick stock photos for your website (that don't suck)
Pick stock photos like you pick dates: with a bit of discretion. It's key for website optimisation and, well, your content deserves better...
The difference between blogging and content marketing
So, what exactly is blogging? For that matter, what’s content marketing? And why do you need to focus more on the latter? This article will...
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The complete 'how to' guide to keyword optimisation
Keyword optimisation definition: The act of prominently featuring relevant keywords throughout your content to help drive traffic from...
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Why good copywriting for B2B technology companies matters
These days, more than half of high-tech B2B sales come through digital channels. How much noise you make on the web, then, will factor into...
62 ways to improve your press releases
There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran, who wants to put them out of...