Articles by Maddy Leslie

Filter & Search
View all
Branding Strategy Websites Copywriting Sustainability HealthTech How we work
    an oil painting of a decadent feast
    Sales
    HubSpot

    How to safely hand over qualified leads from marketing to sales

    The top priority for marketers is generating leads. Sales teams say they get their most qualified leads from marketing, rather than other...

    A painting of a blue lake
    Strategy
    HubSpot

    What is marketing automation and why do you need it?

    A variant on Doc Brown’s Flux Capacitor, marketing automation doesn’t make time travel possible, it makes time.

    Fine art painting of a village noticeboard
    Company Culture
    B Corp

    How becoming a B Corp has transformed our business relationships

    B Corp is our badge of honour. Like Fair Trade to chocolate, having that B Corp badge tells the world that our marketing agency doesn’t...

    Fine art painting of vegetables growing in the woods
    Websites
    B Corp

    Carbon neutral websites? 8 ways for marketing to help get to Net Zero

    If you’re committed to Net Zero by 2050 or 2030 (like Articulate Marketing), then that’s one heck of a big goal. Lionel Messi 2007 big.

    A rustic winter scene
    B Corp
    Sustainability

    What is Net Zero? (And what Articulate Marketing is doing about it)

    CEOs today: Net Zero by 2050 (but we’ll leave all the work to 2049, long after I’ve retired).

    Fine art painting of women sewing
    Branding
    Company Culture

    3 FAQs about Corporate Social Responsibility and ethical branding

    Ethical branding is essential if you're in sectors like sustainability or health, but it's also becoming a mainstay for B2B tech brands,...

    Painting of a large white rock under a tree on a riverbank with people boating on the river.
    Strategy
    HubSpot

    What is HubSpot? Read this quick CRM guide

    Batman has shark-repellent spray. Marketers have HubSpot. You don't need superpowers if you have the right tool for the job.

    Classical painting of a herd of cows on the edge of a forest with herders.
    How we work
    Communication

    How to run the ideal meeting: 10 essential steps

    The ideal meeting is rare, like cake-only diets or honest politicians. We’ve talked previously about how meetings are rubbish and ...

    Classical painting of pale pink roses.
    Websites
    HubSpot

    Is free always better? Wix template website vs a custom HubSpot site

    We've talked before about how HubSpot is better than WordPress. But what about those page-builder sites that seem to pop up on every...

    Painting of a woman walking through a glade.
    Company Culture

    What would you gain if you had a week of calm?

    What would you do if you could clear the decks for a week - no meetings, no interruptions? Would you focus on one big project? Optimise...