Articles by Maddy Leslie

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    Classical painting of gourds and vines on the ground with a man leaning against a tree in the background.
    Strategy
    Inbound Marketing

    What is inbound marketing? (And why you should invest in it)

    Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying....

    Fine art painting of a lake with a tree
    Copywriting

    7 expert tips for producing high-quality marketing content for business

    Good writing is grounded in what E.B. White referred to as 'the eloquence of facts'. Writing marketing content for businesses is easy, but...

    Fine art painting of cattle and milkmaids
    Miscellaneous
    Company Culture

    5 first-rate management courses that are worth your time

    ‘Always be a first-rate version of yourself and not a second-rate version of someone else.’ — Judy Garland, actress and professional...

    Fine art painting of a woodland featuring a young girl
    Sales
    Inbound Marketing

    “Smarketing is smiserable”— How to ease tensions between marketing and sales

    There is a spit of land in the Scottish Highlands known locally as ‘Smisery Beach’. Backpackers camp there, hoping for a pleasant stay.

    a painting of a remote country vista
    Strategy
    B2B

    The ultimate guide to lean marketing: Good marketing in bad times

    ‘Many people think that lean is about cutting heads, reducing the workforce or cutting inventory. Lean is really a growth strategy. It is...

    Classical painting of two people on a riverbank next to a row boat with green trees and hills in the background.
    Strategy
    HealthTech

    7 ways HealthTech companies can market their services to businesses

    A third of organisations increased their budget for wellbeing benefits in 2022.

    Painting of women and a young girl using old-fashioned equipment
    Branding
    Strategy

    What is a Difference Engine? The power of brand differentiation

    Now available as a book! Click here to get your copy. ‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t...

    Classical painting of a wagon with several people cresting a hill in a natural landscape.
    Websites
    HealthTech

    FACT - These 4 HealthTech competitors have better websites than you

    HealthTechs, this is your website wishlist. Gold-standard examples, sifted from the undifferentiated masses. These competitor sites are...

    a painting of a castle on a remote hill
    Branding
    HealthTech

    How medical technology companies can reach these 9 key audiences

    As a medical technology company, you want to reach your target audience, right?

    Fine art painting with flowers and blue background
    Company Culture
    B Corp

    We go beyond: How we look after employee health as a B Corp

    As much as health is a personal journey, businesses are responsible for employee health at work. By supporting your employees’ wellbeing,...