Articles by Maddy Leslie

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    Painting of a misty country landscape with a path running through the middle.
    Copywriting
    HealthTech

    How to write about health technology: 9 tips from B2B tech marketers

    The majority of health technology (healthtech) companies found that, after increasing the marketing budget, their return on investment grew...

    Classical painting of an open field with livestock and a man riding a white horse in the foreground.
    Company Culture
    HealthTech

    4 stellar companies that are doing employee wellbeing right

    It’s no secret that times are tough. In the face of a global healthcare crisis, economic turbulence and other stressors, the majority of...

    a rustic wildlife scene
    Branding
    Copywriting

    How to write an award submission - and win

    We've earned a fair share of awards and certifications in our time. We're B Corp certified, Investors in People (IIP) Gold accredited and...

    Fine art painting of a moody sky, forest and buildings in the distance
    Strategy

    3 best tools for mapping customer journey stages

    Hello. You’ve found this article. That means, this information is interesting to you in some way.

    Classical painting of a tree hanging over a cliff edge with more cliffs in the background.
    Branding
    Strategy

    Why is differentiation important for modern IT service providers?

    We have eight seconds.

    Painting of sheep grazing on rolling green hills.
    Branding
    Strategy

    Marketing vs. branding: what’s the difference?

    Round one… Marketing vs. branding. Ding ding!

    Painting of a rural river with a mother and child walking next to the river bank.
    Branding
    Websites

    3 awesome website Easter Eggs to enhance the B2B customer experience

    Remember the first time you typed ‘Do a barrel roll’ into Google? And then you ran to tell all your friends to do the same?

    a painting of the countryside with a blossom tree
    Lead generation

    100+ B2B Lead Generation tips for inbound marketing

    Marketers and leads go together like cheese and wine. A perfect pair, but knowing the right combinations can make all the difference. In...

    Fine art painting of woods and greenery
    Strategy
    B2B

    How good is your marketing? Find out with The High-Performance Marketing Scorecard

    How good is your marketing?

    a tranquil lakeside scene
    Sales
    Strategy

    Customer journey vs buyer journey vs user journey: what’s the difference?

    Is a buyer journey the same as a user journey? Is a user journey simply a customer journey by another name?