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    How to do marketing
    Miscellaneous

    14 template ideas for your marketing and sales playbooks

    What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...

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    How to do marketing
    Lead generation

    10 must-have B2B marketing channels beyond your website

    If your CRM platform is the back-end of your tech stack, then marketing channels are the front-end. They are the (primarily) digital...

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    B Corp
    Copywriting

    17 sustainable marketing techniques to reuse and repurpose content

    “Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.

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    Sales
    HubSpot

    What is Customer Relationship Management (CRM) software, and do you need an upgrade?

    Customer relationship management software, most commonly referred to as ‘CRM’ software, is a platform for:

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    Branding

    Why making enemies is actually a brilliant brand strategy

    Batman vs. The Joker. Sherlock Holmes vs. Moriarty. Road Runner vs. Wiley Coyote. Audiences can’t get enough of these classic rivalries....

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    Branding
    Strategy

    3 positives and 3 pitfalls of purpose-driven branding

    If we’re honest with ourselves, cynicism can be fun. It’s indulgent, provocative and subversive. That’s why, if you’ve scrolled through...

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    Miscellaneous
    Websites

    5 of the best B2B FinTech websites

    Watching the growing market of FinTechs shed the button-down financial services look is as electrifying as Sandy’s transformation at the...

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    Websites

    What makes a simple website vs a complex or large website?

    Did you know the first-ever website is still online today?

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    Lead generation

    9 tips for using hyper-personalisation to connect with your audience

    In the last decade or so, marketers have clawed back the personal touch of the local shop and brought it to the digital world. Big players...

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    Company Culture
    Copywriting

    Copywriting jobs: 3 ways to separate the class from the crass

    Open browser. Type ‘copywriting jobs’. Scroll, scroll, scroll.