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    Copywriting
    Artificial Intelligence

    The future of AI - 7 innovations that prove AI is a force for good

    Artificial intelligence has a bit of a reputation. Powerful but flawed. Dangerous, yet overhyped. Collectively, we can’t quite decide if...

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    Copywriting

    Examples of genuine thought leadership in the age of mistrust

    Trust is hard-earned, easily broken and difficult to repair. It’s also a rare commodity at the moment. We’re in an age of mistrust, where...

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    Strategy

    5 tips to nail your competitive positioning and product-market fit

    The goal here is to accurately position your business and ensure there is a good-sized market for your product. Not too competitive, not...

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    Strategy

    How to conduct an industry analysis for marketing

    You can’t create effective goals without two things: context and data. An industry analysis provides both.

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    HubSpot
    Artificial Intelligence

    How your company’s marketing processes can benefit from Artificial Intelligence [guest blog]

    This guest blog is provided by Christine Lee from HubSpot, and discusses the tools, benefits and best practices for using artificial...

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    Strategy
    Artificial Intelligence

    A marketer’s take on ChatGPT and the applications of AI marketing

    This article and webinar was published in 2023. We have recently published a new webinar to share our latest thinking on AI. You can watch...

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    Social media
    Copywriting

    5 ways to get your business blog in front of a rapt audience

    From search engines to marketing channels, there are many ways to get your business blog in front of your audience. You don’t need to do...

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    Strategy
    Inbound Marketing

    What is inbound marketing? (And why you should invest in it)

    Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying....

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    Copywriting

    7 expert tips for producing high-quality marketing content for business

    Good writing is grounded in what E.B. White referred to as 'the eloquence of facts'. Writing marketing content for businesses is easy, but...

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    How we work
    Copywriting

    What does a copywriter do? Your content writing guide

    Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the...