According to Forrester Research, 53 percent of B2B buyers make over half of their purchases digitally. As a result, the B2B sales force is ...
Arthur Conan Doyle, the author of Sherlock Holmes, once wrote: ‘It is a capital mistake to theorize before one has data'. Conan Doyle...
Have you used social media today? I’m willing to bet that you have.
Whether you’re a natural when it comes to writing or each word comes with its share of blood, sweat and tears, a helping hand will never go...
Developing a B2B SEO keyword strategy is no easy feat. Considering the fact that Google receives more than 70,000 searches every second, it...
Mock-up tools are a great way to quickly try out combinations of website design trends, copy and layouts for a new website. But which is...
‘The faster I write, the better my output. If I’m going slow, I’m in trouble’
As writers, we're working for the reader. Not your boss and not yourself. This is why readability metrics can be helpful. They are a tool...
It’s frustrating when we come across words we’re not familiar with. Luckily, we all carry around smartphones that can give us the...
We have written before about what copywriters do, but who is the copywriter?