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    SEO
    Branding

    Why great SEO matters for your brand visibility

    ‘SEO is not something you do anymore,’ says marketing consultant, speaker and author Chad Pollitt. ‘It’s what happens when you do...

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    Branding
    Company Culture

    How to craft an employer brand that attracts talented hires

    ‘Employer branding’ is the very specific work you do to position your business to employees — past, present and (crucially) future.

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    How to do marketing
    Branding

    How to build a brand community

    ‘The Beatles didn’t invent teenagers,’ says Seth Godin in his TED talk, The Tribes We Lead. ‘They merely chose to lead them.’

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    Branding

    The difference between differentiation and me-too blah-blah

    Need some branding advice?

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    Branding
    Strategy

    What is a Difference Engine? The power of brand differentiation

    Now available as a book! Click here to get your copy. ‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t...

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    Branding
    HealthTech

    How medical technology companies can reach these 9 key audiences

    As a medical technology company, you want to reach your target audience, right?

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    Branding
    Websites

    5 ways your website can serve as a brand differentiator

    Your website helps define your brand. Unlike social media or advertisements, you have total control over the content you place on it, and...

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    Branding
    Copywriting

    How to write an award submission - and win

    We've earned a fair share of awards and certifications in our time. We're B Corp certified, Investors in People (IIP) Gold accredited and...

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    Branding
    Strategy

    Why is differentiation important for modern IT service providers?

    We have eight seconds.

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    Branding
    Strategy

    Marketing vs. branding: what’s the difference?

    Round one… Marketing vs. branding. Ding ding!