Branding Articles

Filter & Search
View all
Branding Strategy Websites Copywriting Sustainability HealthTech How we work
    Branding
    HealthTech

    Five brand trends shaping healthtech and life sciences in 2026

    Healthtech and life sciences companies have started this year wrestling with a familiar tension: the pace of innovation is accelerating,...

    Painting of a natural landscape at sunrise with a small town on the horizon.
    Branding
    Communication

    How to create a brand voice that will bring your marketing to life

    This article shares the high level takeaways from a recent webinar run by our CEO and Founder, Matthew Stibbe. You can watch the full...

    fowl fighting
    Branding
    Websites

    Why writing web copy is harder than it looks (and why you shouldn’t do it alone)

    It’s tempting. You’ve got a new website to launch or refresh, and writing your own web copy seems like the easiest way to save some budget....

    A classical landscape painting with a horse and rider in the foreground.
    Sales
    Branding

    How to accelerate sales by defining your value

    If sales are slow, it’s tempting to put all your focus into trying a slew of new tactics. But what if the answer lies in something more...

    A classical painting of a country landscape at sunset with tall trees and a person in the foreground.
    How we work
    Branding

    How to do brand strategy projects to drive differentiation

    Looking and sounding the same as your competitors is expensive in the long run.

    A classical still-life painting featuring a macaw, a small monkey, a white dog and lots of dishes filled with food.
    Branding
    Strategy

    How to calculate the return on investment (ROI) for brand strategy

    You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...

    Classical painting of people walking at the base of a mountain.
    Branding
    Strategy

    How to use networking and customer advocacy to build your brand community

    Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections...

    Painting of a bridge over a body of water in the woods with a person in a rowboat at the forefront
    Branding
    Websites

    A picture worth a thousand words: How to create a design language for your brand

    Massimo Vignelli, creator of the ground-breaking Modernist New York subway map, said ‘Good design is a language, not a style.’

    Painting of a lake with greenery in the forefront
    Branding

    Why making enemies is actually a brilliant brand strategy

    Batman vs. The Joker. Sherlock Holmes vs. Moriarty. Road Runner vs. Wiley Coyote. Audiences can’t get enough of these classic rivalries....

    a cornucopia of gastronomic delights
    Branding
    Strategy

    3 positives and 3 pitfalls of purpose-driven branding

    If we’re honest with ourselves, cynicism can be fun. It’s indulgent, provocative and subversive. That’s why, if you’ve scrolled through...