Sales Articles
Failure as fuel: Our sales strategy for how to deal with rejection
‘The master has failed more times than the beginner has even tried,’ observed writer and illustrator Stephen McRanie.
14 template ideas for your marketing and sales playbooks
What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...
What is Customer Relationship Management (CRM) software, and do you need an upgrade?
Customer relationship management software, most commonly referred to as ‘CRM’ software, is a platform for:
“Smarketing is smiserable”— How to ease tensions between marketing and sales
There is a spit of land in the Scottish Highlands known locally as ‘Smisery Beach’. Backpackers camp there, hoping for a pleasant stay.
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6 buying behaviour differences: how businesses buy vs. how consumers buy
Buying behaviour trends have changed dramatically in recent years. Many more people are buying online as a proportion of their budget and...
Customer journey vs buyer journey vs user journey: what’s the difference?
Is a buyer journey the same as a user journey? Is a user journey simply a customer journey by another name?
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How we make remote working work at Articulate
Working from home is a real art. Lots of people think it's all daytime TV and curling up on the sofa with your laptop, but in many ways,...
Everything you need to know about sales prospecting on LinkedIn
The Cambridge English Dictionary defines prospecting as ‘the activity of searching for gold, oil, or other valuable substances on or under...
How to safely hand over qualified leads from marketing to sales
The top priority for marketers is generating leads. Sales teams say they get their most qualified leads from marketing, rather than other...
10 sales team clichés you need to stop doing, today
Hello, there! I’m Claire from Articulate Marketing. I was wondering whether you could spare ten minutes of your t- Enough of that. You...