Articles by Callum Sharp
How to perform a technical SEO audit in one hour
Technical SEO audits can take forever. They’re like the matrix of search engine optimisation. Once you peer into the data, you have no...
The ultimate SEO guide for B2B technology companies
Every second there are 99,000 searches on Google. That’s 99,000 people in the world with a question or query. That’s 99,000-people looking...
Schema markup: what is it and why is it useful for SEO?
The user experience is one of today’s biggest digital marketing assets. But, it’s not just your website where user experience is important....
Bing and DuckDuckGo: Are these search engines worth indexing on?
Google isn’t the only search engine that exists in the world (I know, I was shocked to find this out, too). Bing and DuckDuckGo are real...
What is a website, anyway?
‘A successful website does three things,’ explains web designer Mohamed Saad. ‘It attracts the right kinds of visitors, guides them to the...
We increased Turbine's conversion rate by 250% in one year
Here’s how Articulate Marketing took Turbine from zero to hero in only 365 days.
The top 10 ranking factors you need to consider when blogging
2020 was the first year of ‘the future’. In 1982, when Bladerunner was released, it’s the year that people associated with flying cars and...
Subdomains vs subfolders: what's better for SEO?
When trying to structure a website, there’s been a long-standing debate over the use of subfolders compared to subdomains, and which one is...
Topic clusters: how pub gigs can turn into sold-out stadium shows
I used to be the drummer in a band. We were signed to a label, we had a manager, and we'd just signed to a booking agent. I was in this...
The end-to-end marketing map [Infographic]
‘Content is King, but engagement is Queen, and the lady rules the house!’ Those are the words of Mari Smith, a leading Facebook marketing...