Articles by Callum Sharp

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    How to do marketing

    How to optimise your pay-per-click campaign

    Pay per click (PPC) is by far one of the most important aspects of digital marketing today. Here's a guide on how to optimise your pay per...

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    How to do marketing
    Sales

    5 customer-centric marketing tips to help build relationships

    ‘Brands, slogans, products, and media aren’t at the centre; rather they are spokes that help to bridge the gap between the customer and...

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    Social media
    Copywriting

    Content sharing 101: how to promote your business blog

    Blogging is like launching a spaceship. It takes hours and hours of meticulous crafting, patience and perseverance to get lift off and...

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    Company Culture

    Is your office culture destroying productivity?

    'Businesses are spending all this money on this place called the office and they’re making people go to it all the time, yet people don’t...

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    Tools

    Battle of the readers: Feedly vs Bloglovin' vs Apple News vs Feedbin

    For all of you who are sick and tired of flicking through tabs to read the abundance of news and media we have at our fingertips, there are...