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    How to do marketing
    Sales

    How to craft email campaigns that entice and convert

    Email marketing is a fine art. Too many and you come across as a spambot, too few and you leave your leads dangling.

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    How to do marketing

    68 percent of stats in marketing promotion are made up: false facts

    There are three kinds of lies' ex-PM Benjamin Disraeli allegedly declared, ‘lies, damned lies and statistics'. Throw enough mud at the wall...

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    How to do marketing

    Are you marketing to people or stereotypes?

    The buyer persona, as we've said before, should be the keystone of your marketing strategy. But there's a fine line between a persona and a...

    Classical painting of a table filled with fruit, gourds and oysters on top of a green table bloth.
    How to do marketing

    Podcasts as content: is it right for your marketing strategy?

    Podcasts are receiving a resurgence of attention from both consumers and marketing agencies. Should you be using podcasts as content in...

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    How to do marketing

    What to do with a bad review in 7 simple steps

    Everything is marketing. Or at least it can be. Econsultancy gathered up stats from across the internet about the power of online reviews....

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    How to do marketing
    Social media

    How Articulate doubled its social media followers in one week

    I am a fan of Guy Kawasaki from way back. His first book, The Macintosh Way, inspired me to start my own business when I was at university....

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    How to do marketing

    Marketing telepathy: what content do my leads want to see?

    Fifty percent of generated leads are not ready to make a final purchase decision when they enter the sales funnel. To hold their attention...

    Classical painting of a bouquet of bright multicoloured flowers.
    How to do marketing
    Sales

    Why stories sell and feature lists don't

    We've said it before and we're going to say it again: features don't sell, benefits do.

    Why customers are your best allies in sales and marketing
    How to do marketing

    Why customers are your best allies in sales and marketing

    The days of cold calls are dwindling. That’s because potential customers are turning to the internet looking for products and information....

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    How to do marketing
    Strategy

    The 7 qualities of an eye-catching and effective call-to-action

    An effective call-to-action is critical to inbound marketing. Get it wrong and your content-driven inbound marketing strategy could fail.