Articles by Matthew Stibbe
2414.jpg?width=400&height=250&name=europeana-z_dGJqPPT0M-unsplash%20(1).jpg)
10 things you need to check on your website
In this blog, we're looking at the instinctive things that we check when we're looking at a website. We'll talk about how you can fix and...
The ultimate guide for keeping data safe with HubSpot GDPR compliance
We have spent months over the last few years grappling with this wonderful subject of GDPR. A subject that can feel overwrought and...
HubSpot chatbot considered harmful: results from our experiment
Are you considering adding a chatbot to your B2B website? Read this before you do.
952b.jpg?width=400&height=250&name=europeana-_4qzbkDe834-unsplash%20(1).jpg)
Concentration: 22 ways to help you focus on writing
How I focus on writing To be a great writer, you have to be able to concentrate. It’s not the only thing you’ll need, but it’s certainly a...
10 tremendous tips for better email copywriting
Most emails are badly written. This isn’t surprising given that there are 293.6 billion of them being sent every day. Despite the rise in...
b0c1.jpg?width=400&height=250&name=art-institute-of-chicago-wasoFWW8G1c-unsplash%20(1).jpg)
How to interview someone like a journalist
Interviews matter. A good interview is the foundation of good reporting. They are the best way of understanding a complicated situation and...
Our writing manifesto for great copywriting
‘If we don’t find something pleasant, at least we’ll find something new.’ – Voltaire
The worst press release ever
Full disclosure: I used to be a journalist. This is why I still get dozens of press releases every day in my inbox even even though my day...
The blockbuster guide to writing tools
Whether you’re a natural when it comes to writing or each word comes with its share of blood, sweat and tears, a helping hand will never go...
How to write: copywriting secrets of a marketing guru
A few years ago, our CEO gave a talk about copywriting in London. We've decided to share the video and transcript. It's a powerful insight...