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    Sales
    Websites

    How we increased Turbine's website conversion rate by 67 percent

    Our client, Turbine, recently launched its new website. Turbine helps growing businesses streamline routine paperwork like purchase orders,...

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    Branding
    Communication

    Your Complete Guide to Successful Newsjacking

    News just in: ROYAL FAMILY UNCOVERED AS SHAPESHIFTING REPTILIAN RACE. In other news: Looking for that regal, princess glow? 20 percent off...

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    How to do marketing
    SEO

    10 tools to bake optimisation into your SEO-keyword strategy

    Your SEO-keyword strategy is solid. It’s reliable. It’s a hearty slab of cake, waiting in the tin of potential, cooked up in the kitchen of...

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    SEO
    Strategy

    Essential statistics about B2B SEO

    Type ‘B2B SEO’ into Google and press enter. You’ll be rewarded with 30.8 million results, offering ‘fresh perspectives’ and promising ‘high...

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    Strategy

    What is the difference between PPC and SEO?

    Search engine optimisation (SEO) and pay-per-click (PPC) are two critical aspects of digital marketing. Both can help to build an online...

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    SEO
    Strategy

    The complete 'how to' guide to keyword optimisation

    Keyword optimisation definition: The act of prominently featuring relevant keywords throughout your content to help drive traffic from...

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    How to do marketing
    Strategy

    7 tips for building a super-effective B2B content marketing strategy

    'Planning is bringing the future into the present so that you can do something about it now.' – Alan Lakein You want to build a B2B...

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    Strategy

    How to create useful and believable marketing personas

    Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to...

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    Strategy

    How to create an editorial calendar

    An editorial calendar is like aroadmap for content creation; it tells you what, where and when to publish and which personas you should be...

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    Strategy

    Successful lead nurturing campaigns

    You can’t just throw content at passers-by and hope it’ll stick. You needlead nurturing. Inbound content marketing is an ordered, regular...