Inbound marketing Articles
8 timely tips for keeping an editorial calendar up to date
An editorial calendar is a roadmap for content creation; it tells you what, where and when to publish, and which personas you should be...
How to budget for, plan and measure writing output
There's a great article in Slate today about the growing trend to measure journalists' productivity by the number of column inches they...
10 rules of thumb for business copywriting
There are different, competing claims about the origin of the term 'rule of thumb'. I prefer the idea that it stems from the fact that the...