Lead generation Articles
9 Revealing statistics about B2B sales
Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all...
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Love logic? The logic behind marketing email workflows
What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too...
3 steps to create warm leads for your sales team
Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales...
A CTA is not a call to action. It’s a call to advance.
‘Have you followed up on that lead, yet? The one that clicked on our new call-to-action?’ Said the long-suffering marketing manager,...
How to write a buyer persona
Buyer personas – what, why and how It’s a new year, and you’re raring to get your voice heard. You’re ready to craft content strategies...
How to generate leads that are worth a damn
Generating leads is important – you know that. Some marketer has probably mentioned it once or twice, with that dreamy look in their eye....
How to increase your website traffic using the skyscraper technique
There’s no denying it, link building is a tough nut to crack. Backlinko’s Brian Dean will be the first to admit it. It requires other...
On-site SEO: Why website optimisation is so important
More than 40 percent of revenue is captured by organic traffic. Getting your on-site SEO perfect, then, is essential if you’re looking to...
How PPC works (and why your business needs it)
As an inbound marketing agency, we’re committed to putting out strong, well-sourced content (as well as conducting SEO, keyword research,...
How to improve your website landing pages
Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. So this...