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    SEO
    Strategy

    Essential statistics about B2B SEO

    Type ‘B2B SEO’ into Google and press enter. You’ll be rewarded with 30.8 million results, offering ‘fresh perspectives’ and promising ‘high...

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    How to do marketing
    Communication

    13 elementary marketing mistakes made by tech startup CEOs

    This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...

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    How to do marketing
    B2B

    5 fun B2B tech companies that got their marketing right

    Being fun in B2B marketing is about being confident and honest. Sure, you can squeeze yourself into the traditional mould if you really...

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    How to do marketing
    Strategy

    6 ways to use social proof in an inbound marketing campaign

    With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.

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    B2B
    Copywriting

    10 ways to slim down obese copy

    Shorter, punchier copy is more readable and more memorable than obese copy. You can test this in your own life. Why do we like top ten...