Articles by Matthew Stibbe

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    A classical painting of a hilly landscape with a wooden bridge under a tree in the foreground, with people and wagons crossing the bridge.
    How to do marketing
    Sales

    Selling technology: The secret is not to talk about technology

    Today, I ordered a gold laptop. This is what I learned about marketing from the experience.

    A painting of pale pink roses.
    Strategy
    Sustainability

    How to choose a B2B marketing agency as a purpose-driven business

    We all get out of bed each day wanting to ‘do the right thing’ (unless you’re Skeletor or one of those cursed seagulls on Brighton beach.)...

    A classical still-life painting featuring a macaw, a small monkey, a white dog and lots of dishes filled with food.
    Branding
    Strategy

    How to calculate the return on investment (ROI) for brand strategy

    You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...

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    HubSpot

    How to calculate the return on investment (ROI) from HubSpot

    HubSpot and digital marketing go together like Batman and Robin, Federer and Nadal, Ant and Dec… but proving its value in a way that...

    A classical painting of a riverbank with a couple of people and sheep on it with trees and hills in the background.
    How to do marketing
    Copywriting

    Speaking human: 12 best examples of copywriting in tech

    It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...

    A classical painting of a sparse landscape and a ruined building with the sun bursting through the clouds.
    How to do marketing

    Should you hire a marketing agency or a marketing person?

    'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.

    A classical still-life painting with a wilting vase of flowers and a full plate of yellow and green fruits.
    Websites
    HubSpot

    How to migrate your site from WordPress to HubSpot (a quick overview)

    First of all, congratulations on deciding to make the move from WordPress to HubSpot (and if you haven't made that decision yet, here's 11...

    Copywriting

    Want to write well? Open with a punch, close with a kick

    There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...

    Painting of a hill with sheep
    Websites

    How to calculate the return on investment (ROI) for a new website

    Every website project starts with a leap of faith.

    a painting of a man on horseback surveying flat green plains
    Websites

    How to build a world-class investor relations area for your website with HubSpot Content Hub

    “Investors, both individual and professional, want more than just the data that independent services can provide. They want the company’s...