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    How to do marketing
    Tools

    A quick start guide to AI for marketing

    Are you a confident AI power user or still searching wildly for help and assurance in a sea of garbled guru speak? If you’re in the second...

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    How to do marketing
    B2B

    How much should you be spending on B2B marketing?

    It’s one of the most common questions B2B leaders ask us. And one of the hardest to answer in one go.

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    How to do marketing
    B2B

    How to create and run a webinar campaign

    Webinars are one of the most effective ways to show expertise, build trust and generate high quality leads. They give people a chance to...

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    How to do marketing
    B2B

    How we deliver high-value CRO for clients

    Conversion rate optimisation (CRO) can feel like one of marketing’s dark arts. Businesses often pour money into driving traffic, only to...

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    How to do marketing
    Inbound Marketing

    Six steps to crafting marketing emails your audience actually wants to read

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

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    How to do marketing
    Company Culture

    How to write a sustainability impact report for your business

    If you’re reading this, you already know you need a sustainability report or perhaps you’re looking for inspiration to make this year’s...

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    How to do marketing
    Copywriting

    How to write for specific personas and ICPs

    You might think good copywriting is about crafting elegant turns of phrase that flow off the page in a Byron-esque shower of romantic...

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    How to do marketing

    5 essential marketing metrics you should be measuring

    There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...

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    How to do marketing
    Sales

    Selling technology: The secret is not to talk about technology

    Today, I ordered a gold laptop. This is what I learned about marketing from the experience.

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    How to do marketing
    Copywriting

    Speaking human: 12 best examples of copywriting in tech

    It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...