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    Painting of an ancient city next to a woods.
    How to do marketing
    B2B

    How much should you be spending on B2B marketing?

    It’s one of the most common questions B2B leaders ask us. And one of the hardest to answer in one go.

    Painting of a horse and rider on a path overlooking a valley.
    B2B
    Inbound Marketing

    What great thought leadership needs to look like in 2026 to succeed

    Thought leadership has never been more popular. Or more misunderstood.

    Painting of a female librarian on a ladder putting a book back on a high shelf.
    Tools
    Inbound Marketing

    What AI tools will marketers be using in 2026?

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. You can watch it here.

    Painting of a pile of letters, each wrapped in string with a red seal on top.
    How to do marketing
    B2B

    How to create and run a webinar campaign

    Webinars are one of the most effective ways to show expertise, build trust and generate high quality leads. They give people a chance to...

    Painting of two women standing next to a goat and a cow in the countryside.
    Social media
    B2B

    How to use executive LinkedIn profiles to maximise engagement

    Unless you’ve been hiding under a rock, you probably already know that LinkedIn has become one of the most effective tools for B2B...

    Painting of a large green field under a cloudy sky with livestock and a man riding a horse in the foreground.
    B2B
    Inbound Marketing

    Want more conversions? Widen your mid-funnel

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    A classical still-life painting of a large bunch of flowers of many colours.
    Websites
    Design

    How to create a recruitment area on your website that attracts the best talent

    A careers page is one of the most overlooked parts of a company website. Businesses spend months perfecting their product pages or...

    A classical painting of a monkey reaching to take some fruit from a still-life arrangement of fruit and flowers.
    Sales
    Inbound Marketing

    HubSpot AI and automation features: what’s new and how to use them

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    A classic painting of cockerels and chickens.
    How to do marketing
    Inbound Marketing

    Six steps to crafting marketing emails your audience actually wants to read

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    A classical painting of a misty landscape with a lone horse rider in the background and a tree in the foreground that several fairies are lounging in.
    Strategy
    Inbound Marketing

    Nine excellent podcasts for copywriters and marketing leaders

    The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of...