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    Websites
    Lead generation

    What makes a top-performing website in healthtech or life sciences?

    You might have breakthrough science, strong funding and a capable sales team. But if your website is slow, confusing to navigate or hard to...

    Social media
    Lead generation

    The beginner’s guide to social media marketing

    Like any form of marketing, you can’t succeed on social media without a solid strategy. This beginner’s guide will help you get started.

    Painting of a small blonde girl playing under a tall floral hedge at the edge of a village.
    Websites
    Lead generation

    Try these 10 CRO experiments to boost website conversions

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Painting of a large green field under a cloudy sky with livestock and a man riding a horse in the foreground.
    B2B
    Inbound Marketing

    Want more conversions? Widen your mid-funnel

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    A classical painting of a river with a small bridge crossing it.
    How to do marketing
    B2B

    How we deliver high-value CRO for clients

    Conversion rate optimisation (CRO) can feel like one of marketing’s dark arts. Businesses often pour money into driving traffic, only to...

    A classical painting of a green landscape at dusk with a horse and rider and cattle in the foreground.
    Websites
    B2B

    Driving lead generation and conversion rate optimisation (CRO) for SearchPilot

    SearchPilot worked with Articulate Marketing to improve lead generation, optimise conversion rates, and refine user journeys across their...

    Fine art painting of a ship in the water
    Strategy
    Lead generation

    Avoiding the conversion cliff-edge: How SLAs support a successful lead handover

    Service Level Agreements are the secret sauce for ensuring marketing and sales are singing from the same song sheet. Qualifying inbound...

    Classical painting of a large tree next to a rural settlement.
    How to do marketing
    Lead generation

    10 must-have B2B marketing channels beyond your website

    If your CRM platform is the back-end of your tech stack, then marketing channels are the front-end. They are the (primarily) digital...

    Painting of a woman milking a goat while another woman and a cow stand next to them.
    Lead generation

    9 tips for using hyper-personalisation to connect with your audience

    In the last decade or so, marketers have clawed back the personal touch of the local shop and brought it to the digital world. Big players...

    Classical painting of gourds and vines on the ground with a man leaning against a tree in the background.
    Strategy
    Inbound Marketing

    What is inbound marketing? (And why you should invest in it)

    Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying....