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    PR

    How to get more media coverage for your business: 13 golden rules

    Good PR is about relationships not coverage. So how do you build a good relationship with the press? And, how can you get more media...

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    PR
    Copywriting

    How to interview someone like a journalist

    Interviews matter. A good interview is the foundation of good reporting. They are the best way of understanding a complicated situation and...

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    PR
    Copywriting

    The worst press release ever

    Full disclosure: I used to be a journalist. This is why I still get dozens of press releases every day in my inbox even even though my day...

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    Branding
    Communication

    Your Complete Guide to Successful Newsjacking

    News just in: ROYAL FAMILY UNCOVERED AS SHAPESHIFTING REPTILIAN RACE. In other news: Looking for that regal, princess glow? 20 percent off...

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    Social media
    PR

    62 ways to improve your press releases

    There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran, who wants to put them out of...

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    PR

    How to get more press and PR coverage

    Here are some tips, from my long-ago experience as a journalist, about ways to get more coverage and get the most from any investment you...

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    How to do marketing
    PR

    What is a story? Storytelling and PR tips for writers and businesses

    The media work with stories. Human brains are wired for stories. But what is a story?

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    PR
    Copywriting

    How to give good press interviews

    Giving an interview should be a positive experience. It’s not like public speaking and it’s not like being cross-examined by Jeremy Paxman....

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    Inbound Marketing
    PR

    Press release Frankenquotes (and how to avoid them)

    Why do companies insist on using press release Frankenquotes? For a classic example, see this from our old friends Nortel:

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    How to do marketing
    PR

    10 rules for perfect case studies

    Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the...