Articles by Paul Morton

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    a painting of some fowl conspiring
    Lead generation

    How to use Pay-Per-Click Advertising to get more B2B customers

    It’s no secret that at Articulate, we love inbound marketing. Compared with outbound advertising, inbound lead generation strategies are...

    Painting of a forest at night with building in the background and horse rider in the foreground
    Tools
    Copywriting

    The ultimate list of writing tools and mobile dictation apps that save writers time

    Writers do more than write. They research, organise, edit, collaborate, market themselves, manage clients and often run a business. The...

    Painting of an ancient town on the edge of a forest with robed people in the foreground.
    How to do marketing

    14 tips for writing better B2B emails

    ‘I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.’ Carrie Bradshaw, Sex and the City

    Classical painting of a mountainous landscape with people travelling in the foreground.
    Social media
    Copywriting

    Aggregate content vs curated content: what's the difference?

    Upon the creation of social media, the world became a little louder. To make an impact and rise above the noise, it makes sense for...