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    a painting of a twisting river at night
    How to do marketing
    Miscellaneous

    14 template ideas for your marketing and sales playbooks

    What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...

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    Miscellaneous
    Websites

    5 of the best B2B FinTech websites

    Watching the growing market of FinTechs shed the button-down financial services look is as electrifying as Sandy’s transformation at the...

    Fine art painting of cattle and milkmaids
    Miscellaneous
    Company Culture

    5 first-rate management courses that are worth your time

    ‘Always be a first-rate version of yourself and not a second-rate version of someone else.’ — Judy Garland, actress and professional...

    Classical painting of cockerels and hens.
    Miscellaneous

    The Devil's marketing dictionary, new and improved

    Here at Articulate, we take our work seriously. Ourselves - not so much. In this spirit, we have prepared a cynical reappraisal of some of...

    Fruit on table
    Miscellaneous

    10 provocative questions that will bend and blow your mind

    Being creative and getting into a creative space isn't always easy. Opening up your mind and letting it wander can be a huge help to coming...

    Fine art painting of a sculptor creating a sculpture
    Miscellaneous

    The intellectual revolution: how tech makes you smarter and happier

    When I arrived at university in the late 1980s, I had a Mac, a laser printer, an account on CompuServe and a mobile phone. I think I had...

    Two people walking away from each other
    Miscellaneous
    Communication

    12 danger signs for client-agency business relationships

    From experience, here are 12 danger signs for business relationships between agencies and their clients.

    Classical painting of a man on horseback next to livestock in a large green field.
    Miscellaneous
    Copywriting

    How to get the job you really want

    I ran a computer games company for more than ten years. I read thousands of CVs and did hundreds of interviews. Now, I’m writer-in-chief at...

    An oil painting of autumnal vegetables
    How to do marketing
    Miscellaneous

    Big fish, little fish. Selling to multinationals.

    Through my company, Articulate Marketing, I have worked for lot of huge companies, including HP, Microsoft, Samsung, Toshiba, LinkedIn,...

    A painting of a body of water with people and trees in the foreground and mountains and buildings in the background
    Miscellaneous
    Copywriting

    Is a company singular or plural?

    My recent post about the Economist Style Guide included a passing comment about whether companies were singular or plural. It generated a...