Articulate Marketing Blog
How to write about health technology: 9 tips from B2B tech marketers
The majority of health technology (healthtech) companies found that, after increasing the marketing budget, their return on investment grew...
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6 buying behaviour differences: how businesses buy vs. how consumers buy
Buying behaviour trends have changed dramatically in recent years. Many more people are buying online as a proportion of their budget and...
How to balance your SEO vs thought leadership content strategy
Once upon a time SEO was a dirty word associated with ‘black hat’ operations manipulating rankings for their evil bidding. Now, some...
4 stellar companies that are doing employee wellbeing right
It’s no secret that times are tough. In the face of a global healthcare crisis, economic turbulence and other stressors, the majority of...
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How to write an award submission - and win
We've earned a fair share of awards and certifications in our time. We're B Corp certified, Investors in People (IIP) Gold accredited and...
3 best tools for mapping customer journey stages
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Why is differentiation important for modern IT service providers?
We have eight seconds.
Marketing vs. branding: what’s the difference?
Round one… Marketing vs. branding. Ding ding!
14 sure-fire ways to screw up your marketing strategy
‘Efficiency is doing things right; effectiveness is doing the right things.’ — Peter Drucker, author, management consultant A marketing...
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How to implement a rebrand strategy
‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose...