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    A classical painting of a river surrounded by lush green trees and foliage.
    Strategy
    B2B

    Using behavioural economics to boost biodiversity (and marketing performance)

    There are glimmers of hope in the outlook for the environment—a study of 67,000 animal species found that human conservation efforts to...

    A classical painting of a riverbank with a large tree that leans over the river and two paddle boats with people in.
    Strategy
    Copywriting

    How to design an effective case study section for your website

    Customer case studies are one of the most powerful tools in a B2B company’s marketing strategy. When effectively presented across your...

    A classical painting of a misty landscape with a lone horse rider in the background and a tree in the foreground that several fairies are lounging in.
    Strategy
    Inbound Marketing

    Nine excellent podcasts for copywriters and marketing leaders

    The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of...

    A classical painting of a country landscape at sunset with tall trees and a person in the foreground.
    How we work
    Branding

    How to do brand strategy projects to drive differentiation

    Looking and sounding the same as your competitors is expensive in the long run.

    By Johannes Vermeer - Google Arts & Culture — lAHeqBoLaePtEA, Public Domain, https://commons.wikimedia.org/w/index.php?curid=22003845
    Strategy
    Copywriting

    Why investing in professional copywriting is a smart move

    "The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...

    A painting of pale pink roses.
    Strategy
    Sustainability

    How to choose a B2B marketing agency as a purpose-driven business

    We all get out of bed each day wanting to ‘do the right thing’ (unless you’re Skeletor or one of those cursed seagulls on Brighton beach.)...

    A classical still-life painting featuring a macaw, a small monkey, a white dog and lots of dishes filled with food.
    Branding
    Strategy

    How to calculate the return on investment (ROI) for brand strategy

    You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...

    Classical painting of people walking at the base of a mountain.
    Branding
    Strategy

    How to use networking and customer advocacy to build your brand community

    Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections...

    Fine art painting of a ship in the water
    Strategy
    Lead generation

    Avoiding the conversion cliff-edge: How SLAs support a successful lead handover

    Service Level Agreements are the secret sauce for ensuring marketing and sales are singing from the same song sheet. Qualifying inbound...

    a painting of an old building on the river
    Strategy

    Get our 5-star book for marketers: ‘The Difference Engine’

    ‘ChatGPT has fuelled my love for writing and being a writer […] I see what AI generates and it makes me want to write better, more...