Design Articles
Do all HubSpot websites look the same? Here’s the truth
Every so often, a prospect tells us something like:
How to create a resource centre that will attract, engage and convert
Today’s B2B buyers research solutions long before speaking to sales and expect your website to help them do that. A well-designed content...
How to create a recruitment area on your website that attracts the best talent
A careers page is one of the most overlooked parts of a company website. Businesses spend months perfecting their product pages or...
Why accessibility is crucial for website design
When we think about website accessibility, it’s often considered a ‘nice-to-have’ rather than an essential part of design.
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5 of the best B2B FinTech websites
Watching the growing market of FinTechs shed the button-down financial services look is as electrifying as Sandy’s transformation at the...
12 top tips for B2B tech homepages (as a web designer)
Your homepage is the first port of call for prospective customers. This means it’s your first opportunity to tell them what you do and why...
Why you should use illustration art for your B2B website [infographic]
Trends die, but art is forever.
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How to do logo design for purpose-driven tech companies
The process of logo design involves much more than finding a cool typeface for your business name and making it ‘tech blue’ (more of our...
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The complete guide to choosing and using fonts for your website
It's not just words that make us feel things when we read. Fonts trigger an emotional response, too. Baskerville, for example, is a ...
9 modern website design trends that need to die
We’re putting our foot (feet?) down. Too many websites are committing design crimes with impunity, and while we’re not quite committing...